One of the first things I hear from business owners is yes, they do have a business page on Facebook, but when I ask the last time they updated it, there’s a long pause. If you’re not updating your page, you aren’t doing yourself any favours.
Did you know that Facebook searches for products and services are climbing every day? Google is still a top contender, but how many times do you see a friend’s post asking for a recommendation for a hair salon, a veterinarian, or a plumber? Facebook communities are a way for recommendations to fly quickly and freely, and if you’re not in the mix, opportunities can pass you by.
People love Facebook! According to HubSpot, in 2015, 70% of users log on daily, including 43% who do so several times a day. Those numbers are obviously higher two years later, which begs the question, why aren’t more businesses active on their social media accounts? It’s simple, social media takes time.
It can be difficult to plan a strategy, log on, create posts, reply to comments and messages, and make sure you aren’t being roasted on top of all of that, while also running your business. I completely get that.
While it isn’t easy, posting a few times a week should be a top priority. If you don’t have the time or a dedicated team member that can take care of that for you, I would love to meet with you and see how I can help.
With the first full work week of the year half over (for most of us), it’s time to start seriously planning out marketing strategies.
What are your business goals for this year? May it’s an increase in sales, or keeping up on industry trends, or expanding to a new location.
Whatever your goals are, it’s your customers that make these dreams a reality. Creating a relationship with them helps retain customers and keeps them coming back. We all know this, but are we practicing it?
There are so many forms of customer retention, but of course, I’m referring to interacting with them on social media. If you’re a business, your clientele is pretty much guaranteed to be using some form of social media, whether that be Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, or one of the many other platforms available. Creating conversation with people online makes them feel like they know you and creates a virtual or real closeness depending on the person.
So in 2017, maybe try a new customer retention strategy and create a Facebook page for your business or share what you’ve been doing on Instagram.
If you’re not sure how to do it, ask a professional to set one up. Protecting your brand and helping it grow is your business’ lifeblood.
Social media is not just for the “youngsters” and hasn’t been for quite some time. This means more opportunities for businesses like yours to reach customers from all walks of life and interact them.
A quick search in Facebook Ads of Lethbridge and area (+80 km radius) shows a potential reach of 83,000 people over the age of 18 through Facebook. Per day, 1,500 – 3,900 of these people are active on the site. Crazy right? Facebook in our area is widely used and people sign on multiple times a day.
We have numerous local interest groups and pages related to everything from pets to knitting to roast and toast groups. With such an active Facebook audience, it just makes sense for local businesses to engage with the public through a platform they’re already using.
Meanwhile, Instagram has 26,000 users in the area, with a daily reach of 1,200 – 3,100 people. That’s no small number either.
Another great feature of Facebook ads is you can specify your target audience to whatever radius you want, age range, gender, language, even their interests listed on their profile. Best of all, tracking your results is easy.
Whether you’re interested in ads or social media engagement, there are thousands of potential customers you could be reaching through Facebook and Instagram each day!
Fill out our contact form here, or email firstname.lastname@example.org to set up a meeting and learn more about we can help you grow your business through Facebook and Instagram – platforms your customers are already using daily!
Do you run a small to medium sized business? Are you trying to get your name out there on social media, but just don’t have the time to sign on to Twitter, Facebook, Instagram, YouTube and all of the other social media platforms every day?
Well, that’s where I come in.
Hi, I’m Brittany! I’m a communications professional and former journalist with several years of experience in representing both private and public businesses on social media.
As your Web 2.0 representative, I manage all of your social media accounts and pitch online marketing campaign ideas to help you grow your business and retain customers – and followers.
Give me a call or email me to set up a free consultation to see how you can reach your target audience through social media management!