One of the first things I hear from business owners is yes, they do have a business page on Facebook, but when I ask the last time they updated it, there’s a long pause. If you’re not updating your page, you aren’t doing yourself any favours.
Did you know that Facebook searches for products and services are climbing every day? Google is still a top contender, but how many times do you see a friend’s post asking for a recommendation for a hair salon, a veterinarian, or a plumber? Facebook communities are a way for recommendations to fly quickly and freely, and if you’re not in the mix, opportunities can pass you by.
People love Facebook! According to HubSpot, in 2015, 70% of users log on daily, including 43% who do so several times a day. Those numbers are obviously higher two years later, which begs the question, why aren’t more businesses active on their social media accounts? It’s simple, social media takes time.
It can be difficult to plan a strategy, log on, create posts, reply to comments and messages, and make sure you aren’t being roasted on top of all of that, while also running your business. I completely get that.
While it isn’t easy, posting a few times a week should be a top priority. If you don’t have the time or a dedicated team member that can take care of that for you, I would love to meet with you and see how I can help.