Happy New Year!

Welcome to 2017!

With the first full work week of the year half over (for most of us), it’s time to start seriously planning out marketing strategies.

What are your business goals for this year? May it’s an increase in sales, or keeping up on industry trends, or expanding to a new location.

Whatever your goals are, it’s your customers that make these dreams a reality. Creating a relationship with them helps retain customers and keeps them coming back. We all know this, but are we practicing it?

There are so many forms of customer retention, but of course, I’m referring to interacting with them on social media. If you’re a business, your clientele is pretty much guaranteed to be using some form of social media, whether that be Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, or one of the many other platforms available. Creating conversation with people online makes them feel like they know you and creates a virtual or real closeness depending on the person.

So in 2017, maybe try a new customer retention strategy and create a Facebook page for your business or share what you’ve been doing on Instagram.

If you’re not sure how to do it, ask a professional to set one up. Protecting your brand and helping it grow is your business’ lifeblood.

Feel free to email brittany@couleecommunications.ca or call 403.360.1940 to see how Coulee Communications can help you get started.

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